Real-Time Analytics & Audience Insights
Live dashboards and audience intelligence that turn event data — check-ins, streams, app activity — into decisions you can make while it still matters.
Most event analytics arrive as a post-mortem: a PDF three weeks later telling you which session was empty. ZebIQ builds real-time analytics that change decisions during the event — live dashboards showing check-in flow, session occupancy, stream concurrency, app engagement, and sponsor interaction, updating in seconds.
The engineering underneath is a streaming data pipeline: events from registration scanners, mobile apps, video players, Wi-Fi access points, and IoT sensors flow through ingestion and processing layers into live dashboards and alerting. Organisers see queues building at Hall B before they become complaints; producers see remote viewers dropping off mid-keynote and act; sponsors watch booth traffic respond to a push notification in real time.
After the event, the same pipeline powers depth: attendee journey analysis, content performance ranking, sponsor ROI reports with engagement evidence, and year-over-year cohort comparisons. Because the data model is unified, every question — from "which sessions drove app sign-ups" to "what does our ideal attendee journey look like" — is answerable from one source of truth.
What's included
Live Operations Dashboards
Check-ins, session occupancy, queue indicators, and stream concurrency visualised in real time for the show-control room.
Unified Data Pipeline
Registration, app, video, Wi-Fi, and sensor data ingested into a single streaming model — no more reconciling five vendor reports.
Threshold Alerts
Automatic notifications when metrics cross limits — occupancy nearing capacity, stream errors spiking, a hall underfilling.
Sponsor ROI Reporting
Booth traffic, lead capture, brand impressions, and content engagement packaged as evidence sponsors can take to their boards.
Attendee Journey Analytics
Path analysis across sessions, zones, and digital touchpoints revealing what your audience actually values.
Privacy-Conscious Design
Consent-aware collection, aggregation by default, and DPDP/GDPR-aligned handling of personal data.
How it works
A clear, numbered path from kickoff to live operation — so you always know what happens next.
Metrics & Source Mapping
We define the decisions the data must support, then map every available source — scanners, apps, players, sensors — to those questions.
Pipeline & Dashboard Build
Streaming ingestion, data model, live dashboards, and alert rules built and tested against simulated event load.
Rehearsal & Calibration
Dry runs with your operations team to tune thresholds and confirm dashboards answer real show-floor questions.
Live Operation & Post-Event Analysis
On-event monitoring support, followed by deep-dive reports and a debrief that feeds next event's planning.
Where it shines
Exhibition Floor Intelligence
Real-time zone heat and footfall guiding staffing, security, and sponsor placements across large venues.
Hybrid Event Command Centres
One screen unifying physical check-ins and virtual stream health for producers running both audiences at once.
Sponsor & Stakeholder Reporting
Quantified engagement reports that justify sponsorship renewals and premium pricing with evidence.
Related services
Frequently asked
Anything that emits events: registration and badge scanners, event apps, video player telemetry, Wi-Fi analytics, IoT sensors, social listening, and lead-capture devices. We build connectors where standard integrations do not exist.
Operationally instant: dashboard latency from a badge scan or player event is typically a few seconds end to end. That is fast enough for capacity, safety, and production decisions, which is what live analytics is for.
By design: collection follows the consent captured at registration, dashboards aggregate rather than expose individuals, personal identifiers are minimised in the pipeline, and retention is policy-bound. We align implementations with DPDP and GDPR from the architecture stage.
Ready to put Real-Time Analytics & Audience Insights to work?
Share your dates and goals — we'll respond within one business day with approach, team, and budget.